{"id":6342,"date":"2025-08-02T08:35:44","date_gmt":"2025-08-02T06:35:44","guid":{"rendered":"https:\/\/odabrano.com\/?p=6342"},"modified":"2025-08-02T09:00:03","modified_gmt":"2025-08-02T07:00:03","slug":"zadarski-ugostitelji-bez-zarade-turista-ima-ali-su-stolovi-prazni","status":"publish","type":"post","link":"https:\/\/odabrano.com\/index.php\/2025\/08\/02\/zadarski-ugostitelji-bez-zarade-turista-ima-ali-su-stolovi-prazni\/","title":{"rendered":"Zadarski ugostitelji bez zarade &#8211; turista ima ali su stolovi prazni"},"content":{"rendered":"<p>U Zadru tijekom ovog ljeta vlada zna\u010dajna razo\u010daranost kod ugostitelja. Iako statisti\u010dki gledano ima turista, realna potro\u0161nja u restoranima i kafi\u0107ima je znatno manja nego ranijih godina. \u010cesto se \u010duje izjava: \u201cTurista ima, ali gostiju nema.\u201d \u010cini se da su gosti uglavnom skloniji jeftinijim oblicima prehrane \u2014 fast food, pizza, burek ili pekare \u2014 nego klasi\u010dnom objedovanju u restoranima.\n\n\n<p class=\"wp-block-paragraph\">Primjer takvog trenda bila je \u010detvero\u010dlana obitelj iz Belgije. Ve\u0107inom su birali brzo pripremljenu hranu ili restorane izvan povijesnog centra, ocijeniv\u0161i lokalne cijene u starogradskoj jezgri kao previsoke, unato\u010d tome \u0161to su zadovoljni kvalitetom i iskustvom . Ugostitelji obja\u0161njavaju da su tek rijetki turista spremni potro\u0161iti vi\u0161e od 25\u201130 \u20ac po osobi tijekom posjeta Zadar.<\/p>\n\n<div style=\"position: relative; width: 100%; max-width: 360px; margin: 0 auto; aspect-ratio: 9 \/ 16;\">\n  <iframe \n    src=\"https:\/\/www.youtube.com\/embed\/pLLta0Z1sjU?autoplay=0&#038;mute=0\"\n    style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; border: none;\"\n    allowfullscreen\n  ><\/iframe>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Predsjednik Ceha ugostitelja u Zadru, Robert Kova\u010devi\u0107, isti\u010de kako je sezona kvalitetna za centralna podru\u010dja (Poluotok), ali da su mnogi drugi objekti, posebice na perifernim lokacijama, osjetili pad potra\u017enje. On tako\u0111er navodi kako su neki gosti mla\u0111e dobi vi\u0161e zainteresirani za zabavu i no\u0107ni \u017eivot nego za gastronomiju, a cijene usluga i radna snaga su neprestano u porastu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Privatni iznajmljiva\u010di i ugostitelji potvr\u0111uju da sezonalnost i dalje dominira turisti\u010dkim prometom. Puno je turista u glavnim mjesecima, ali ve\u0107i dio sezone ostaje osjetljivo slab \u2014 \u0161to poti\u010de konstantnu oscilaciju u potro\u0161nji i prihodu. Tako\u0111er, struktura gostiju se mijenja \u2014 sve je vi\u0161e individualnih turista s niskim prora\u010dunom i manje skupih obiteljskih aran\u017emana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Za razliku od statisti\u010dkih podataka koji govore o rastu dolazaka i no\u0107enja u nekim mjesecima u odnosu na pro\u0161lu godinu (npr. 12\u202f% vi\u0161e dolazaka i no\u0107enja u lipnju), ugostitelji \u010desto do\u017eivljavaju pad prihoda jer turisti ne koriste njihove usluge u punom opsegu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Iako su turisti\u010dki prihodi op\u0107enito narasli (sustav fiskalizacije pokazuje rekordne cifre), mno\u0161tvo malih restorana osje\u0107a manjak stvarne prisutnosti potro\u0161a\u010da. Posebno centar grada bilje\u017ei zabilje\u017eeni pad u broju transakcija ili iznosu ra\u010duna u srpnju \u010dak i kad ukupni promet raste.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ugostitelji tako\u0111er upozoravaju na demografski trend \u2014 mladi turisti \u010de\u0161\u0107e pose\u017eu za brzim obrocima i manjim ra\u010dunima (25\u201130\u202f\u20ac), dok je nekada\u0161nja srednja potro\u0161nja po osobi bila bli\u017ea 100\u202f\u20ac (<a href=\"https:\/\/www.facebook.com\/HRTvijesti\/videos\/kupuju-li-turisti-na-na%C5%A1im-tr%C5%BEnicama-jesu-li-cijene-narasle-kako-komentiraju-pon\/31190776517187836\/?utm_source=chatgpt.com\">facebook.com<\/a>). Unato\u010d tome, kvaliteta autohtone ponude povremeno prona\u0111e svoje kupce: prave tradicionalne i doma\u0107e specijalitete i dalje tra\u017ee i cijene pravi turisti.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Zaklju\u010dno, postoje jasni pokazatelji da je turisti\u010dki promet u Zadarskoj \u017eupaniji jo\u0161 uvijek solidan \u2013 uz rast broja turista i no\u0107enja, ali ve\u0107i dio novca odlazi van ugostiteljskog sektora. Ugostitelji smatraju da je problem kombinacija previsokih cijena na klju\u010dnim lokacijama, dominacije brze hrane te promijenjenih navika turista. Unato\u010d dobrim rezultatima u dolascima, potro\u0161nja u restoranima ne prati taj trend, \u0161to stvara sna\u017ean osje\u0107aj da sezona &#8220;ne ide dovoljno dobro&#8221; \u2014 \u010dak i kad brojke izgledaju obe\u0107avaju\u0107e.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>U Zadru tijekom ovog ljeta vlada zna\u010dajna razo\u010daranost kod ugostitelja. Iako statisti\u010dki gledano ima turista, realna potro\u0161nja u restoranima i kafi\u0107ima je znatno manja nego ranijih godina. \u010cesto se \u010duje izjava: \u201cTurista ima, ali gostiju nema.\u201d \u010cini se da su gosti uglavnom skloniji jeftinijim oblicima prehrane \u2014 fast food, pizza, burek ili pekare \u2014 nego &hellip;<\/p>\n","protected":false},"author":1,"featured_media":6343,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[25],"tags":[919,448,1278],"class_list":["post-6342","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-hrvatska","tag-restoran","tag-ugostitelji","tag-zadar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zadarski ugostitelji bez zarade - turista ima ali su stolovi prazni - odabrano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/odabrano.com\/index.php\/2025\/08\/02\/zadarski-ugostitelji-bez-zarade-turista-ima-ali-su-stolovi-prazni\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zadarski ugostitelji bez zarade - turista ima ali su stolovi prazni - odabrano\" \/>\n<meta property=\"og:description\" content=\"U Zadru tijekom ovog ljeta vlada zna\u010dajna razo\u010daranost kod ugostitelja. Iako statisti\u010dki gledano ima turista, realna potro\u0161nja u restoranima i kafi\u0107ima je znatno manja nego ranijih godina. \u010cesto se \u010duje izjava: \u201cTurista ima, ali gostiju nema.\u201d \u010cini se da su gosti uglavnom skloniji jeftinijim oblicima prehrane \u2014 fast food, pizza, burek ili pekare \u2014 nego &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/odabrano.com\/index.php\/2025\/08\/02\/zadarski-ugostitelji-bez-zarade-turista-ima-ali-su-stolovi-prazni\/\" \/>\n<meta property=\"og:site_name\" content=\"odabrano\" \/>\n<meta property=\"article:published_time\" content=\"2025-08-02T06:35:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-02T07:00:03+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/odabrano.com\/wp-content\/uploads\/2025\/08\/restoran.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/odabrano.com\/index.php\/2025\/08\/02\/zadarski-ugostitelji-bez-zarade-turista-ima-ali-su-stolovi-prazni\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/odabrano.com\/index.php\/2025\/08\/02\/zadarski-ugostitelji-bez-zarade-turista-ima-ali-su-stolovi-prazni\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/odabrano.com\/#\/schema\/person\/460f2b14657879743f23c4f6a7cd3236\"},\"headline\":\"Zadarski ugostitelji bez zarade &#8211; 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